My personal Substack 'rules'

It's been almost two years on the platform, here are some rules I go by:

This feels a bit ‘teenage bedroom door’ having a list of ‘rules’. But I like the idea of writing down my values and parameters, especially when you are a solo-worker and have to make up your own way of working.

So, I thought I’d share my list with you, on how I show up here on Substack. I’d love to hear if you have any!

• Always write what you want to write. Don’t follow trends, it is not a good long-term strategy, and I plan to be on Substack for a long time.

• Get inspired by others but try not to directly copy them. You’ll just feel icky if you do it someone else’s way without thinking about what you want. Everyone has a unique Substack journey because every writer is unique. Style-wise I love to get inspiration from others — e.g. I love the big headlines and fun gifs that Bri Lee incorporates in her brilliant interview series. It’s something I could do, but in my own way, in my own fonts/style.